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Industry news

Maternity Leave and a Sale

Following the birth of our second daughter, I will be on maternity leave until July 18, 2016.   Although POP Editorial Services will be closed during my maternity leave, Hop On Publishing continues! To celebrate our new addition, we are putting Perfect Bound: How to Navigate the Book Publishing Process Like a Pro on sale.   Now through July 18, get the print edition of Perfect Bound for the same price as the ebook. Just $7.99 for this award-winning guide to the publishing industry.   Tell your friends, tell your writing group, tell everyone you know. This sale is huge!   You must make your purchase through our website to get this deal. Don't miss out!   Oh, and don't forget that all orders through the Hop On site come with a FREE copy of the e-booklet Hiring and Working with a...

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GOLD! FOREWORD REVIEWS ANNOUNCES 2014 INDIEFAB BOOK OF THE YEAR AWARD WINNERS

June 26 was a good day at Hop On Publishing and its parent company POP Editorial Services. That's when we learned that Perfect Bound: How to Navigate the Book Publishing Process Like a Pro had taken the gold in the Writing category in the 2014 Foreword Reviews' INDIEFAB Book of the Year Awards.   Four excellent guides had made it to the final round, and Perfect Bound won top honors. In addition to the silver award from the Independent Book Publishers Association's Benjamin Franklin Awards, this recognition from librarians and booksellers across the country has been astounding.   I have to admit, I never thought we would win. Chris Pickett was the force behind selecting and entering the competitions. "I always knew we would win," Chris said. "I had complete confidence in the book...

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IBPA Benjamin Franklin Awards Silver Award Winner!

Perfect Bound: How to Navigate the Book Publishing Process Like a Pro has been named a Silver award winner in the IBPA Benjamin Franklin Awards!

 

April 10, 2015, I traveled to Austin, TX, to attend the awards ceremony, and it was a terrific experience. My friend, colleague, and contributor to Perfect Bound, Kathy Clayton, was my guest for the evening.

Defining Success: My Interview on Today’s Leading Women

In October I was interviewed by Marie Grace Berg of Today's Leading Women. The interview went live last week, and you can listen to it here: http://todaysleadingwomen.com/katherine-pickett/   In preparing for the interview, I was thankful I received advance notice of what we would discuss, as it gave me a chance to consider (1) what my top three tips are for those looking to start a business, (2) what new resources I would recommend, and (3) how I balance work, family, friends, and health,* among other questions.   One of the hardest questions for me to answer was, Who is your hero? I don't follow superheros nor am I enamored with Oprah or other television personalities, so I had to turn elsewhere for a role model. I finally settled on one of the leaders...

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Is Money the New Gatekeeper?

In publishing, the gatekeeper is the person who keeps your book idea from becoming a reality. Traditionally that has been the publishing houses and the agents who say "No, thank you" to your proposal. But self-publishing has eliminated those forces. Authors can circumvent the whole agent-publishing house system and put out their own book, in a matter of hours if they so choose, and no one can stop them.   To create a book that people will actually purchase, however, you need to do more than just publish your first draft. You need a professional editor and a professional designer (the designer so people will open your book, the editor so they will continue to read it). And those things cost money. So I ask you, Is money the new gatekeeper?   I posed...

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Self-Publishing: How Much Will It Cost?

If you're planning to self-publish a book, you need a budget. Without one, your project will stall as you realize this great, easy thing everyone keeps talking about actually takes some money. How much could it possibly cost? Well, $5,000-$7,500, in fact. For some, it could be much more.   You will soon discover the biggest expense you incur is the time you spend writing and marketing your book. Don't discount the value of your time. You may be spending a couple hundred hours just on marketing, and that's time you could be spending with family, friends, or a paying gig.   But what about monetary expenses? When self-publishing, the money you spend will largely be through the professionals you hire to assist you. From manuscript to book, you will require a variety of...

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The P Word: Why Plagiarism Is a Sin

All through high school and college English classes, I heard the P word at least once a semester. It was scandalous, a sin in fact. The one commandment of writing, I learned, is "Thou shalt not plagiarize." As a teenager I had difficulty grasping the concept, but the more I wrote, the more I understood: if you didn't write it, then don't pass it off as your own -- and changing a word here or there is not enough. This has grown into a passion of mine as an editor.   One small aspect of a copyeditor's job is to highlight for the author certain material that may require permission (another scary P word). Generally this comes up when an author has chosen to excerpt some material from another source. Although the...

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Identifying Your Target Audience

"Sell Your Book!" writer's clinic, Saturday, September 17, 2011, 9 a.m. to noon   One of the major steps in the writing process is identifying the target audience for your book. Many authors want to say their book appeals to everyone, but that's not realistic and, honestly, not what your book needs. You want to narrow your audience so that you can provide readers with exactly what they are looking for. As they say, you can't be all things to all people. So choose which group of people you want to "be all things" for. Be as specific as you can. Consider demographics, location, education level. Then find out what it is they really want, align that with what it is you have to offer them, and deliver on it.   An interesting aspect...

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