In Perfect Bound: How to Navigate the Book Publishing Process Like a Pro, I sum up my thoughts on book signings and their usefulness to an author in just a couple of paragraphs:
On Book Signings
Arranging a book signing can take a lot of time and effort, and you aren’t likely to sell more than a few books. That is why traditional publishers have lost interest. Self-publishers, however, still like to work this angle. Whether these authors receive adequate return on investment is up for debate, but with the right book in the right location, it might be. If nothing else, it gets your name out there and keeps you engaged with marketing.
Some independent bookstores and cafés like to host these events for local authors, whether they are independently or...Read More